The Direct Booking System shows short-term rental hosts how to build a successful direct booking website that runs alongside Airbnb.
So your business is future-proofed from commission increases, algorithm changes, and policy ‘tweaks’.
One payment. Lifetime access. All future updates included.
Airbnb sets the percentage, and it only ever moves one way. Their easiest way to increase profitability is to decrease yours.
One update, and your listing can vanish from search — for new guests and returning ones alike. The algorithm decides who gets seen, not you.
Cancellations, reviews, payouts - changed on someone else's schedule, not yours. Every rule gets written to work for the platform first.
Airbnb’s biggest fee restructure in years. A single 15.5% host-only fee.
No vote, no negotiation, just a roll out date.
Commission increases don't affect a channel you own and operate.
No single algorithm controls your visibility and profitability.
Your rules.
Your narrative.
Your business.
The Direct Booking System isn’t about leaving Airbnb – it’s about not being entirely dependent on it.
You get the website, the tools, and the step-by-step process for a thriving direct booking site of your own — even if you’ve never built a website before.
You also get mentorship from a digital marketing professional that’s sold websites for 6-figure sums using the skills taught in this course.
Here’s what clients have said about the marketing work behind it.
The Direct Booking System isn’t a shelf of videos you’ll never finish.
It’s the complete system that turns an empty domain into a fully booked, commission-free calendar.
You get a website template.
I show you how to make it your own and take it live. Step by step.
No developer, no guesswork, no starting from a blank page.
A beautiful website is worthless if it doesn’t get bookings.
Here you learn the skills good marketing agencies charge you thousands for.
Learn how guests actually search for properties in the age of AI, what makes a strong first impression, and closing the trust gap that stops people booking direct.
Learn how to create publish-ready pages that bring guests in and that search engines and AI love showing people.
Learn how to structure your website the way algorithms want you to (99% of direct booking sites don’t do this).
The 80/20 SEO that actually drives direct bookings.
Discover how to position yourself to be the answer AI recommends, not just another listing.
I created a direct booking website based on industry best practices.
It’s yours as part of the course.
All you need to do is swap the template information and colours for yours (follow the tutorial videos).
You can have your website live in an afternoon.
When you get stuck, you get a real answer, not a support ticket number.
11 years of marketing experience on hand.
Get exclusive access to my suite of AI tools.
These are custom built for vacation rental businesses just like yours.
These tools keep you ahead of the game and do tasks in minutes that used to take hours or even days.
Get a second opinion from someone who’s actually done this, not a stranger in a Facebook group.
Trust & Conversion Gap Finder
Scans your site and flags what's quietly stopping guests from booking direct. Make the suggested improvements and see your conversions soar.
Direct Booking Schema Generator
Generates your property's bespoke schema markup without touching a line of code (AI models & Google just love schema!)
Expert Content Writer
Trained on 100s of pages of official Google documentation, drafts on-brand copy for your website, in your voice, just the way Google wants it.
Content Quality Coach
Analyses your content against Google's guidelines. Tells you the improvements you need to make to make it rank at the top. Score grade B and up and you're ready to rank.
AI Model Citability Analyst
Checks how likely your site is to get cited by AI answer engines like ChatGPT and Claude. Gives you the improvements you need to make to get noticed.
Custom Content Planner
Researches your property and/or business and creates a custom content plan around the REAL questions your ideal guest needs answered.
#1
I hate the subscription economy we live in. So The Direct Booking System will always be a one time fee. C'mon we're not Boostly! 😉
#2
New modules and tools added free, forever.
Email marketing and paid advertising modules coming soon.
#3
Access to an online marketing professional with multiple six figure exits in the online space.
#4
Access to an AI toolkit that gives you a competitive edge.
#5
Expert marketing knowledge packaged for those with no prior marketing experience.
#6
Customise my direct booking website template to create your own website built for success (step by step tutorial videos inside).
Here’s what clients have said about the marketing work behind it.
Future-proof your bookings from more fee increases today with The Direct Booking System today.
I’m Jamie. I’ve spent 11 years doing online marketing.
I started with my own online businesses which I would grow and sell to investment funds for five and six-figure sums.
I did so using many of the same tactics I teach inside The Direct Booking System.
I invested a lot of those profits into property here in the UK.
Fast forward a few years and now I make other people’s businesses more profitable by increasing their visibility online.
But understandably not everyone wants to spends thousands on marketing projects for their businesses.
That’s where The Direct Booking System fits.
It empowers vacation rental owners to take control of their business and off the OTA treadmill without spending thousands every month.
Want to know what it takes to run a successful direct booking website and not rely on Airbnb? Then this is for you.
30 Day "Full Effort"
I’m so confident this system will help you get direct bookings that I want to take the risk off your table entirely.
If you complete the course, and implement the system as outlined—including the necessary improvements to your direct booking website—within 30 days, but aren’t satisfied with the course, simply email me the improvements you made.
If you’ve put in the work and it didn’t move the needle, I’ll issue a full refund.
No hoops, no hassle.
Absolutely not. Everything is explained from the ground up. From choosing a domain name to taking a website live, nothing is assumed.
No. Most successful hosts run both. Airbnb remains a strong channel for new guests; this gives you a second channel that isn’t subject to Airbnb’s next fee increase, algorithm update, or policy change.
If you already use a PMS then within an afternoon.
If you complete the course, and implement the system as outlined—including the necessary improvements to your direct booking website—within 30 days, but aren’t satisfied with the course, simply email me the improvements you made.
If you’ve put in the work and it didn’t move the needle, I’ll issue a full refund.
No hoops, no hassle.
The website template requires an Elementor Pro subscription (around £6 per month). You also need a website domain (around £20 annually) and hosting (£5-£10 per month). PMS integration is also recommended.
No. There are 2 distinct parts to the course. There’s creating a direct booking website and there’s marketing a successful direct booking website. If you have a website you’re happy with then only the second module may be of interest.
